Europe In Synch
The System, the Players... and You”; A panel related to the workshop, to provide composers and rightsholders with a better understanding of the world of synch licensing.
Participants: Nis Bogvad from EinS, Moderator: Markus Linde from EinS
“Synch” as in “Synchronisation” is the matching of music to moving pictures. Especially music in film, TV and advertising, has been one of the most-talked about subjects in the professional music landscape in recent years and we are watching remarkable music usages in TV series, movies and commercials.
As a young professional, you want to know what the fuss is all about. What are the potential benefits of “a synch” and, more importantly, how do I get there?
Knowing the structures and the players, and understanding the legal, technical and diplomatic requirements of synch allows for a successful and lasting professional standing. And first of all: What is my role in this business?"